"On the consumer side, one of the things we talk about from a Gemini perspective is the fact that it is easily integrated into our Google Suite, which we think is our biggest differentiator. We always lean into the ability to supercharge productivity as well as creativity, and being able to do that 10-fold if you compare it to the competitors in the marketplace, because we have an integrated stack."
"Before joining Google, Adrienne Lofton, Google's global vice president of marketing for Pixel and other devices, confessed to being a "lifelong" iPhone user. Now, while the search giant's Pixel phone has a long way to catch up to Apple's iPhone, Lofton says it may stand a chance of becoming the AI device. She talked about how her team uses Google AI products to shave months off the company's marketing strategy and how she thinks about positioning AI capabilities to consumers."
Adrienne Lofton switched from being a lifelong iPhone user to leading marketing for Pixel and devices. The Pixel strategy emphasizes Gemini integration across Google Suite apps to deliver intuitive AI that boosts productivity and creativity, claiming up to tenfold advantages through an integrated stack. Marketing uses Google AI to shorten planning timelines by months and to demonstrate clear consumer benefits. Consumer adoption of generative AI is split roughly 50/50 between adopters and skeptics, so the focus is on trialable, visible benefits. New products like the Friend pendant and market readiness for AI are part of the evaluation.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]