"Finding your keys shouldn't feel like a treasure hunt, and thankfully, Chipolo gets it. The Slovenian brand, born from a group of friends tired of losing their belongings, has been creating colorful item finders since 2013. Their latest collaboration with London design studio BLOND has completely transformed their approach to tracker design. After teaming up with BLOND in 2022, Chipolo reimagined its flagship Loop and Card trackers, moving beyond simple tech gadgets into genuine lifestyle accessories."
"The redesign addresses real user frustrations while creating products that people actually want to carry around. This shift represents a significant evolution in how we think about everyday tech. Designer: BLOND for Chipolo The redesign wasn't just about making things prettier. Chipolo's users had been vocal about specific pain points: buttons that felt cheap and inconspicuous, keyring attachments that were clunky to use, and an overall appearance that screamed budget tech."
Chipolo evolved from a Slovenian startup into a maker of colorful item finders since 2013 and partnered with London studio BLOND in 2022 to rethink its flagship Loop and Card trackers. User feedback highlighted cheap-feeling buttons, clunky keyring attachments, and a budget aesthetic. BLOND conducted market research, analyzed internal technology and external structure, and identified opportunity areas for creative repositioning. The redesign aims to bridge technology and fashion for style-conscious consumers. The new Loop uses a silicone ring with an ultrasonically welded ABS casing of 50% post-consumer recycled plastic, a matte finish, six curated colors, and a squeeze-activated button with a raised logo.
Read at Yanko Design - Modern Industrial Design News
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