China's Ministry of Industry and Information Technology (MIIT) has introduced new regulations restricting the marketing of driver assistance technologies and over-the-air updates. Following a fatal crash involving a Xiaomi vehicle, these rules prevent automakers from using terms like 'autonomous' and 'automatic,' instead mandating SAE level classifications. The aim is to enhance consumer understanding of vehicle capabilities in a rapidly advancing market. Furthermore, terms previously employed by brands like Tesla, such as 'beta,' are banned to avoid misleading consumers regarding operational safety and autonomy.
China’s MIIT has banned automakers from using terms like 'autonomous' or 'intelligent driving' in marketing, requiring precise SAE level designations instead.
In response to a fatal crash involving a Xiaomi SU7, regulations are aimed at preventing misleading marketing for driver assistance features in vehicles.
Chinese automakers are innovating rapidly, but the MIIT's new rules reflect a need for clarity in the capabilities of so-called 'autonomous' vehicle technologies.
The MIIT regulations also prohibit the use of 'beta' testing terminology in advertising, ensuring the public is not misled into thinking tech is fully operational.
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