The Q3 2024 growth in tablet shipments can be attributed to seasonal demand alongside early discounts and retail stockpiling in preparation for the upcoming holidays.
Global tablet shipments reached 37.4 million units in Q3 2024, showcasing an 11% year-over-year increase, following a notable 18% spike the previous quarter.
Apple retains a stronghold in the tablet market with a 36% share, shipping 13.5 million units and benefiting from the recent launch of the iPad mini.
Samsung follows Apple with nearly 7 million units shipped, holding an 18% market share, while Lenovo, Huawei, and Xiaomi continue to remain competitive in the tablet space.
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