"India's electric vehicle market is one of the most dynamic and rapidly evolving spaces on the planet. In the two-wheeler segment, which forms the backbone of personal transport for millions, Ather Energy has carved out a reputation as the country's premier homegrown EV brand. Often compared to what Tesla did for cars, Ather brought a blend of sophisticated design, smart technology, and thrilling performance to the electric scooter market with its popular 450 series."
"The Redux is, first and foremost, a masterclass in design philosophy. Ather describes its approach as "inside-out," a principle that intentionally exposes the machine's inner workings to forge a more transparent and intimate connection between the rider and the vehicle. The entire structure is built upon an all-aluminum frame, chosen for its combination of immense strength and low weight. The body panels, which are minimal and sculptural, are crafted from a material called AmplyTex composite."
Ather Energy's Project Redux reconceives the electric scooter as a 'moto-scooter' that merges scooter convenience with motorcycle-level performance. The design follows an inside-out philosophy that exposes mechanical elements to deepen the rider-vehicle connection. The chassis uses an all-aluminum frame for strength and lightness, while AmplyTex composite body panels deliver sustainability, texture, and reduced mass. An experimental 3D-printed lattice mesh seat cuts weight and reinforces a futuristic, skeletal aesthetic. The concept emphasizes sophisticated technology, thrilling performance, and environmentally conscious materials to move two-wheeled EVs beyond utilitarian transport toward desirable, design-led products.
Read at Yanko Design - Modern Industrial Design News
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