Apple is taking a low-key approach to its upcoming announcements, focusing on press releases instead of flashy keynotes, starting on October 28, 2024.
The M4 chip, previously debuted in the iPad Pro, will now power several new Mac models, marking a significant enhancement in performance and efficiency.
New 14-inch and 16-inch MacBook Pro models are set to launch with the M4 Pro and M4 Max chips, focusing on improvements for creative professionals.
The Mac lineup updates are scheduled to be introduced through releases and an exclusive hands-on experience session in Los Angeles for select media and creators.
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