"Amazon is rolling out a Fire TV redesign that puts more focus on the content, while also simplifying the navigation and layout. The update represents the first major Fire TV release in years from a user experience perspective, the company says, and is accompanied by a refreshed version of the Fire TV app and the arrival of new premium Fire TV televisions with colorful frames. The company saw the need for a change to the Fire TV's look and feel as the amount of streaming content has exploded over the years."
"'We...know that it could just be easier.' The new user interface features several design changes, including rounded corners, varied gradients, consistent typography, and increased spacing between content to make the interface feel less cluttered. While you can still scroll down to see your favorite rows, like what's up next, you can also see your apps in an expanded horizontal row."
Amazon is releasing a major Fire TV redesign that emphasizes content visibility and simplifies navigation and layout. The redesign includes a refreshed Fire TV app and new premium televisions with colorful frames. The interface responds to the growth of streaming content and the proliferation of apps, live streams, podcasts, music, and games. Visual changes include rounded corners, varied gradients, consistent typography, and increased spacing to reduce clutter. App behavior changes include smaller icons and 20 scrollable app slots instead of six. Top navigation now uses clear categories like Movies, TV, Live TV, Sports, and News, with a dedicated search button.
Read at TechCrunch
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