Today's consumers are looking for new ways to style their living spaces without having a monstrous black screen dominate the room, says Baik Seon-pill, head of LG's home entertainment company product planning division.
The LG Signature OLED T, launching at year's end, has a new take on the subtly attractive TV: a transparent 77-inch screen, on which imagery appears to float in air, says Seon-pill.
The TV's Always-On-Display feature can display ever-changing artwork, or you can turn it off to simply look like a pane of glass.
Plus, it connects to your cable or TV aerial wirelessly using LG's Zero Connect Box, which means there's no trailing cables.
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