'I've spent my entire life making YouTube videos. They've spent their entire lives helping people': MrBeast teams with the Rockefeller Foundation to reshape philanthropy | Fortune

"One of the most storied American philanthropies is teaming up with the internet's biggest creator to instill young people with a concern for what they call the world's "most vulnerable" populations. Beast Philanthropy, the charitable organization started by MrBeast founder Jimmy Donaldson, and the Rockefeller Foundation announced a strategic partnership Monday. The idea is to pair Donaldson's unique ability to capture youth attention spans with the foundation's 112-year history of using its resources and technology to tackle global problems."

""I've spent my entire life making YouTube videos. They've spent their entire lives helping people," Donaldson told The Associated Press. "Obviously, they have a team who's way more experienced than me in helping people, but being able to pull on their knowledge and wisdom is amazing." "I just want to download their brains into our team's brains," he added."

"Most people have a natural desire to help others, according to Shah, but we teach ourselves that world problems are "too big and too complicated" to solve. He pointed to MrBeast's video in Zambia, where they provided a village with solar-powered electricity and clean water wells. "What Jimmy's already done is show that you can change that dramatically," Shah said. "If we can get people believing that they can make a difference through this collaboration, we will have achieved something really unique and really special.""

Beast Philanthropy, founded by Jimmy Donaldson, and the Rockefeller Foundation announced a strategic partnership to pair Donaldson's youth-focused audience reach with the foundation's century-long resources and technology. The partnership aims to instill concern for the world's most vulnerable populations and to use media to engage and inspire young people. Donaldson expressed desire to learn from the foundation's experience and to integrate its knowledge into his team's work. Rockefeller president Dr. Rajiv Shah said philanthropic organizations have struggled to capture young people's hearts and minds and that MrBeast's reach can make their work more accessible. The partners cited projects such as solar-powered electricity and clean water wells in Zambia as examples of achievable impact.

Read at Fortune