"During their 26-year tenure building the Prax Group from a startup oil trading company into a global integrated conglomerate, Sanjeev and Arani Kumar Soosaipillai embedded philanthropy into the organisation's identity. Prax Foundation Roots, the charitable arm they established, focused on supporting orphanages in Sri Lanka and communities near Prax operations on a zero-cost basis. Philanthropy entered the company's DNA from the start, and the Foundation's structure bore the imprint of the co-founders' shared outlook."
"The foundation concentrated primarily on Sri Lanka through two hostels for girls, though plans existed to extend its reach worldwide. The charity's name itself referenced these origins. The logo design encapsulated Prax Foundation Roots' developmental philosophy. A tree with strong foundations represented the children supported, whilst branches symbolised their personal growth. The imagery suggested the people-centred thinking both founders brought: just as employees required support structures to flourish professionally, beneficiaries needed frameworks enabling them to establish their own roots."
Over a 26-year tenure, Sanjeev and Arani Kumar Soosaipillai built philanthropy into the Prax Group’s identity by founding Prax Foundation Roots to support orphanages in Sri Lanka and communities near Prax operations on a zero-cost basis. The foundation operated as an integral expression of company values rather than a peripheral activity. Early work concentrated on two girls’ hostels in Sri Lanka with plans for wider reach. The foundation’s logo—a tree with strong foundations and branching growth—embodied a people-centred developmental philosophy. Programs included custom dresses by visiting tailors, drama competitions, sports meets, and pen-pal schemes with UK schoolchildren, reflecting HR principles of varied experiences, recognition of preferences, and building connections.
Read at London Business News | Londonlovesbusiness.com
Unable to calculate read time
Collection
[
|
...
]