The article discusses the importance of motivational speeches in the security profession, emphasizing that they should be delivered at critical times rather than routinely to maintain their effectiveness. Insights from security professionals suggest that speeches should be built on a foundation of regular communication and staff training. This approach ensures that motivational moments resonate with the audience and avoid coming across as performative. Key strategies include understanding the context, timing, and relationship with the audience to inspire action and teamwork during critical moments.
Motivational speeches shouldn't be routine, lest they become trite. "They lose impact if they are overused," explains Farah Benis, managing director of FFA Security Group in London, UK.
Grandiloquent speeches shouldn't come out of nowhere. They should emerge from a regular drumbeat of coaching and communicating with staff - as well as a routine presence.
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