"The branding design was turned around very quickly, with the logo being signed off in less than a week and the website going live in less than two weeks from onboarding."
"To create a trail that brings together people that can't be together at the moment, fostering a sense of community and shared experience."
"We ran a school competition to reach a wider audience for the event; participants had to create a poster to promote Light Up Trails."
Light Up Trails launched its first event in 2020, themed 'Hope' for a better 2021. They partnered with Creative Pod for comprehensive marketing services, including website design and social media marketing. Key objectives included creating lasting memories, fostering community connections, and boosting brand awareness and ticket sales. The branding was completed swiftly, with the website live in under two weeks. Campaigns included a school competition to promote the event, encouraging participation and supporting local schools' art programs.
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