""It's never been about me," said Eggleton, adding that participating in the "Nevertheless: The Women Changing the World" documentary series on YouTube was her way of honoring her late mother, Geraldine, who inspired her to speak out and help others in her community."
""Storytelling is how we're able to draw people in and get them to connect to a deeper truth about themselves or about the world or a problem that needs to be solved," said Elevate Prize Foundation CEO Carolina Garcia Jayaram. "It's connecting those issues back to you as a human and not saying, 'Well, that's their problem. That's all the way over there.' The story allows it to be human.""
""It's been incredible to see the growth we've had on YouTube and how it's resonated so quickly with so many people," Garcia Jayaram said. "We know we're on to something here.""
Cindy Eggleton leads Brilliant Cities, a Detroit nonprofit that supports early childhood learning in underserved communities. She participated in the "Nevertheless: The Women Changing the World" documentary series on YouTube to honor her late mother, Geraldine, and to amplify community work. Nonprofits face an increasingly uncertain funding landscape and are prioritizing storytelling to reach both major and small donors while raising production values for videos and podcasts. Carolina Garcia Jayaram of the Elevate Prize Foundation emphasizes storytelling's power to connect issues to people and humanize distant problems. The Elevate Prize Foundation launched Elevate Studios to produce such stories, and the first series has exceeded 3 million YouTube views with a second season slated for fall 2026. Philanthropic support for storytelling has continued for decades.
Read at Fast Company
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