"GoFundMe has introduced a new offering that allows you to purchase digital gift cards for your loved ones, enabling them to donate to their favorite nonprofit organizations during the holidays. The gift cards start at $5 and come in a variety of themes and causes, including Birthday, Christmas, Hanukkah, and Ramadan, as well as cards for animal lovers, cancer fighters, and nature protectors."
"These cards work differently than traditional gift cards, though. They operate through Giving Funds, GoFundMe's fee-free donor-advised fund (DAF). Launched in June, this marked the platform's first entry into DAFs, aiming to make them accessible to everyday donors. Historically, donor-advised funds have been out of reach for most people due to high minimum contributions and fees. When recipients claim the gift card, the amount is deposited into their personal Giving Fund."
"They then have the option to donate immediately or allow the funds to grow tax-free in their account, which gives them the opportunity to contribute even more later. The person who purchased the gift card receives a tax deduction. Recipients can choose from 1.4 million nonprofits on the platform, ranging from local food banks to global organizations that provide disaster relief, support youth programs, and promote animal welfare."
GoFundMe now offers digital nonprofit gift cards starting at $5 across multiple themes and causes. The cards operate through Giving Funds, GoFundMe's fee-free donor-advised fund launched in June to expand access to everyday donors. When recipients claim a card, the amount is deposited into their personal Giving Fund for immediate donation or tax-free growth to enable larger future gifts. Purchasers receive a tax deduction. Recipients can choose from 1.4 million nonprofits, from local food banks to global relief and animal-welfare organizations. The gifting option personalizes holiday giving and can help teach charitable habits across generations.
Read at TechCrunch
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