SponsorPulse offers context on demographics primed for Olympic messaging | The GIST
Briefly

from Thegistsports1 month ago
Fans in Canada and France show strong Olympic fandom, particularly Winter Olympics in Canada and Summer Games in France.
Thegistsportshttps://ca.thegistsports.com/article/sponsorpulse-offers-context-on-demographics-primed-for-olympic-messaging/
Demographics playing tennis, basketball, and hockey, with higher incomes or men over 50, are receptive to Olympic brand messaging.
Thegistsportshttps://ca.thegistsports.com/article/sponsorpulse-offers-context-on-demographics-primed-for-olympic-messaging/
Engagement in award shows, high-performance athleticwear, and sporting goods correlates with interest in the Olympics.
Thegistsportshttps://ca.thegistsports.com/article/sponsorpulse-offers-context-on-demographics-primed-for-olympic-messaging/
In the U.S. and U.K., involvement in metaverse and NFT space indicates readiness for Olympic brand crossovers.
Thegistsportshttps://ca.thegistsports.com/article/sponsorpulse-offers-context-on-demographics-primed-for-olympic-messaging/
Read at Thegistsports
#olympics-marketing #demographic-analysis #sports-engagement #brand-messaging #consumer-behavior
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