The French Senate has approved a new bill aimed at regulating low-cost fast fashion retailers, particularly focusing on Chinese e-commerce platforms like Shein and Temu. The legislation seeks to mitigate the environmental and economic repercussions of fast fashion through an eco-score system assessing product sustainability and imposing taxes on brands with low scores. Advertising for ultra-fast fashion will be banned, and there will be penalties for influencers promoting these brands. Critics argue that the bill prioritizes economic concerns over comprehensive environmental reforms, sparing major European retailers from strict penalties, thus undermining its environmental ambitions.
"It's a missed opportunity," said Pierre Condamine, campaign manager at Friends of the Earth France. "We've got a text that's going to target two brands and therefore leave out what represents at least 90% of production and clothing sold in France."
"Today, we still have to defend what's left of our European industries. We have to make a distinction between the producers that are in our country and those that are not," said Senator Sylvie Valente Le Hir.
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