On March 4, 2025, VIOOH announced a partnership with French digital advertising network Turnadon to enhance programmatic digital out-of-home advertising in France. This collaboration broadens VIOOH's real-time trading capabilities by tapping into Turnadon’s extensive network of over 1,200 digital screens across ten major cities, which offer over 400 million impressions monthly. The partnership promises advertisers measurable engagement insights, maximizing returns on investment. Leaders from both companies emphasize the partnership's significance for overseas advertisers and its flexibility in integrating programmatic strategies into broader campaigns.
This partnership marks a key milestone in programmatic advertising in France and abroad, offering advertisers, agencies, and trading desks the opportunity to develop unique visibility in city centres, with over 1,200 strategically positioned screens available.
We're pleased to collaborate with Turnadon to unlock further commercial opportunities for advertisers, both those buyers within France and our overseas customers.
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