The article discusses the frequency of doing laundry in relation to sustainability, referencing guidelines from the French government's ecology department. It suggests many people wash their clothes too often, advocating for longer wear before laundering to reduce energy consumption, water pollution, and garment wear. This notion, however, has ignited backlash, with critics questioning the validity and authority of such recommendations, given the historical stereotypes about hygiene in France, which complicates public reception.
More laundry means more energy use, more water pollution and clothes that wear out faster. Washing your clothes a little bit less is a sustainable and conscientious way to live your life.
The French government’s ecology department suggests you should wear a T-shirt five times before laundering it and gym clothes at least three times, which sparked controversy.
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