"Self-basted and uniformly browned, nothing beats the flavors of delicious rotisserie chicken. Spinning the perfect meat, though? Apparently, that's not so easy. Tasting Table reviewed the most popular grocery store rotisserie chickens and ranked them worst to best, and one major chain's was a big disappointment: Publix. In fact, our taste tester cuttingly summarized that "The most interesting thing about Publix rotisserie chicken is the packaging." Ouch."
"The rotisserie chicken from Publix makes an attempt at smokiness - but, as per our taste tester's experience, it's not substantial enough to push it towards the podium. The chicken mostly trod a forgettable line; middle-of-the-road pricing, mediocre flavor and texture, and indistinguishable sizing. Technically, Publix's chicken came in second to last, and the final place was graced by the aptly-labeled "plain chicken" from Whole Foods - but at least its showed a shred of self-awareness."
"According to Publix, the primary flavorings are chicken, with "chicken flavor" and "chicken broth and fat" added in higher amounts than its vaguely listed "spices." Compared to the highest-performing rotisserie, that's quite the difference -- Fresh Market includes various forms of paprika and garlic in its recipe, and it had visible sprigs of rosemary in our taste tester's review. Perhaps that explains why Fresh Market's rotisserie is so good, we'd serve it at all our holiday meals."
A comparison of popular grocery-store rotisserie chickens placed Publix second to last. The chicken featured notable packaging but lacked distinctive flavor and sufficient smokiness. Texture, pricing, and sizing were described as mediocre and indistinguishable. Ingredient listings prioritize chicken, "chicken flavor," and "chicken broth and fat" over vaguely listed "spices." Higher-ranked rotisserie chickens included explicit seasonings such as multiple paprikas, garlic, and visible rosemary sprigs. Whole Foods' rotisserie was labeled "plain chicken" and finished last. Pricing remained middle-of-the-road while overall performance lagged behind competitors, suggesting Publix should increase seasoning to improve flavor.
Read at Tasting Table
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