"The low price combined with the similar-but-different packaging can lead to the instant judgment that this product is an inferior knock-off, but, in reality, only half of that statement is true. Yes, these Aldi dupes certainly qualify as knock-offs, but the idea that they are lower quality is one of those Aldi myths you need to stop believing."
"While they might not look or taste exactly the same as what you get in the more-expensive name-brand package, that's not always a bad thing. In fact, those Millville Cinnamon Crunch Squares - as this knock-off version of Cinnamon Toast Crunch is called - is one of the Aldi dupes that many think are better than the original. As the truism goes, you should never judge a product by its exterior alone. Until you dip your spoon into that first bowl, you can't be sure."
Aldi stores stock mostly exclusive, private-label products with packaging that closely resembles name brands but differs in branding and polish. The lower prices and similar packaging often prompt shoppers to assume inferior quality, yet many store-brand items perform as well as or better than the originals. Millville Cinnamon Crunch Squares are cited as an example where the knock-off version is often preferred. Packaging updates at Aldi are improving visual appeal for many items. Many grocery chains offer store brands, and rumors persist that generics may be produced in the same factories as name-brand products.
Read at Tasting Table
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