Target has introduced a fresh floral brand named Good Little Garden, enhancing their product offerings with a variety of fresh flowers, bouquets, and plants. Starting at under $10, the brand features seasonal items and special occasion flowers. The launch coincides with Mother's Day, offering events at select locations. Shoppers can utilize Target's Drive Up and Order Pickup options, and Circle 360 members enjoy delivery benefits. Lisa Roath, a key executive at Target, emphasizes the importance of fresh flowers in celebrating life's special moments.
"Fresh flowers and plants play a big role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I'm so proud of Target's newest owned brand: Good Little Garden," Lisa Roath, Target's executive vice president and chief merchandising officer of food, essentials, and beauty, said in a press release.
Good Little Garden will have a variety of fresh flowers, bouquets, potted plants, and seasonal items year-round, with prices starting at under $10.
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