"The road to ramen paradise ends in the unlikeliest of places. At Men Endo, located in a suburban street, next to a school and a low-rise apartment block, bowls of noodles disappear in a flurry of slurps, gulps and hurried but heartfelt exchanges of appreciation between customer and chef. On a cold afternoon in Yamagata, a city in Japan's northeast, the wait for a seat at Men Endo's counter is mercifully short."
"That Men Endo men is from menrui, the Japanese word for noodles, and Endo is a family name has managed to secure a loyal clientele which today includes construction workers, couples and a solo diner from the Guardian is no mean feat. In Yamagata, 340km north of Tokyo, noodle fiends have around 230 establishments to choose from, with several opening their doors early for those craving comfort food."
Men Endo sits on a suburban street in Yamagata, serving bowls of ramen and maji soba to a loyal mix of construction workers, couples and solo diners. The menu offers shoyu ramen in multiple portion sizes and a soupless maji soba with toppings and a spoonful of spicy miso. Yamagata, 340km north of Tokyo, has around 230 ramen establishments and a culture that prioritizes dining out for ramen over making it at home or eating instant noodles. The city mounted an aggressive campaign to reclaim the title of Japan's ramen capital from Niigata and records higher per-household ramen spending.
Read at www.theguardian.com
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