"The Maggi brand started in Switzerland in 1886 as an alternative to using expensive meat products or lengthy braising times. It began with powdered soups, followed by a liquid seasoning, and was later bought by food giant Nestlé in 1947. It's difficult to overstate the popularity of the seasoning, but according to Maggi's website, the brand's wide array of products were used 4,600 times globally every second during the 2000s."
"Secondly, Maggi was made to replicate the taste of meat without the need for costly animal parts, while Americans (as well as Canadians) were generally able to afford more meat than other populations around the world. Today, Americans are eating about twice as much meat now as they were 100 years ago, consuming an average of around 317 pounds of meat per person in 2022 (per Our World In Data)."
Maggi originated in Switzerland in 1886 as a cost-saving way to add meaty flavor without expensive cuts or long braising. The brand introduced powdered soups and a liquid seasoning, and Nestlé acquired it in 1947. The seasoning became ubiquitous globally, with products used thousands of times per second in the 2000s, and the liquid Maggi Seasoning is known worldwide by its red and yellow label. Maggi remains less prevalent in the United States because it arrived after Worcestershire sauce and because Americans historically consumed and could afford more meat. Maggi adapts recipes by country and is sold in over 15 countries.
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