"In Japan alone, there have been nearly 400 varieties introduced. The famous wafer bar KitKat is actually made by two different companies, and that split shapes how the candy is developed and marketed."
"Hershey sticks to tried-and-true flavors, while Nestlé Japan has clearly taken the lead in imaginative flavors since 2000, starting with classic strawberry."
KitKat has nearly 400 flavors in Japan, while the U.S. offers limited options due to different distributors. Originally created by Rowntree's in 1935, KitKat was acquired by Nestlé in 1988, which markets it globally except in the U.S. where Hershey produces it under a licensing agreement. This split in production leads to distinct marketing strategies, with Japan introducing innovative flavors like lemon vinegar and wasabi, while Hershey focuses on traditional flavors.
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