What's Hot in Drinks: Inside the Rise of Sugar-Free, Plant-Based, and Functional Beverages
Briefly

The beverage industry is undergoing a major transformation as health-conscious and environmentally aware consumers prioritize wellness-enhancing drinks. This shift is marked by the rise of three defining categories: sugar-free formulations, plant-based alternatives, and functional beverages. The zero-sugar trend, fueled by advanced sweetener technology and innovative flavors, is particularly noteworthy, with products like zero-sugar coffee and sparkling drinks outpacing sugary options. As consumers seek full flavor experiences without sugar, the industry must adapt to meet evolving preferences with sophisticated, non-GMO, and functional beverage choices.
The zero-sugar category has evolved from being perceived as a compromise to becoming a preferred choice for many consumers,
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