
"Domino's is no one-trick pony - or one-pie wonder. The global chain aims to create the " most delicious food," not just the "most delicious pizza," meaning it experiments in a laundry list of other food categories. Domino's chicken wings or build-your-own pasta, anyone? Perhaps desserts like the cinnamon bread bites or chocolate lava cakes caught your attention? Or maybe you're wondering, "What's the deal with the oven-baked sandwiches?""
"In a 2008 press release, Domino's claimed to be the "first major quick-service restaurant chain in the U.S. to deliver hot, [oven-baked] sandwiches." It made a statement with this release, not only because it was an entirely new endeavor, but also because Domino's threw shade at other sandwich makers in the process, referring to them as "sub-par" submarine chains. Was Domino's right to be so confrontational? It's hard to say."
Domino's expanded its menu beyond pizza to include items such as chicken wings, build-your-own pasta, desserts, and oven-baked sandwiches. The chain claimed in 2008 to be the first major quick-service U.S. restaurant to deliver hot oven-baked sandwiches and positioned competing submarine chains as sub-par. The oven-baked sandwich lineup includes four original varieties—chicken Parm, Italian, Philly cheesesteak, and chicken bacon ranch—plus two newer options. The sandwiches rely heavily on hoagie-like artisan Italian bread that is soft, fresh, and crisped at the edges, with a butter-flavored oil glaze that contributes notably to overall quality.
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