"The writer reports that pizzerias were once the "second-most common U.S. restaurant type," but are now outnumbered by coffee shops and Mexican spots and, in 2024, pizza was only the sixth most popular cuisine in the U.S. Everyone's increasingly opting for fast food rather than ordering from their local pizzeria, and unfortunately, "the outlook ahead isn't much brighter," they write. Jesus Christ, guys."
"Obviously, money is the biggest factor. Pizza prices-especially at local shops-are climbing, while fast food chains keep offering cheaper and more aggressive deals. The Journal spoke with a 26-year-old in Georgia who said he only orders pizza when Domino's has deals, because he'd feel "silly paying 50% to 100% more anywhere else even if I can afford it." Gen Z remains...problematic."
"Today, pizza shops are engaged in price wars with one another and other kinds of fast food. Food-delivery apps have put a wider range of cuisines and options at Americans' fingertips. And $20 a pie for a family can feel expensive compared with $5 fast-food deals, frozen pizzas or eating a home-cooked meal. Luckily, the Agriculture Department reports that one in 10 Americans will have a slice of pizza on any given day. Respectable, but it's not enough."
Pizza sales and popularity in the United States are slipping, with pizza chains filing for bankruptcy and pizzerias losing market share. Pizzerias once ranked as the second-most common restaurant type but are now outnumbered by coffee shops and Mexican restaurants; pizza was the sixth most popular cuisine in 2024. Rising local pizza prices, aggressive fast-food deals, and expanded options via food-delivery apps are shifting consumer choices toward cheaper alternatives. Many consumers buy pizza only when chains offer promotions, making $20 pies feel expensive for families. One in ten Americans still eats pizza daily, but local shops face mounting pressure.
Read at Jezebel
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