For two weekends in December 2024, MALIBU rum offered an immersive Trader Vic's experience at CHAIN House in Los Angeles, showcasing vintage memorabilia from the legendary Beverly Hilton.
Patrons enjoyed an hour-long guided tour of five tiki drinks, including the iconic Mai Tai and new cocktails, crafted by top mixologists Thunderbolt, creating an unforgettable cocktail experience.
The event provided a preview of what's to come at the new Trader Vic's location opening in West Hollywood in 2025, blending nostalgia with innovative gastronomy.
Founded by actor BJ Novak and chef Tim Hollingsworth, CHAIN aims to reinvent iconic chain restaurant classics with a gourmet twist, paired with a fun and retro atmosphere.
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