""I went to a natural food store because we always ate organic, and I didn't know how to cook. I bought a few things, and they were horrible. So that was a big part of our inspiration to start.""
""We're a vegetarian company, so we have to make products that anybody would like, whether they are vegetarian or not. We never put vegetarian on the box because we don't want to send people away who are not vegetarians.""
""We actually sell more entrees than the biggest brands. Amy's is the number one entree brand now in two of the largest retailers in the country. We're in 57,000 grocery stores now.""
Amy's Kitchen was established 38 years ago when Rachel Berliner, on bed rest during her pregnancy, needed convenient meals. Andy Berliner struggled to find tasty organic options, leading them to create their own frozen meals. The company has since expanded significantly, achieving $1 billion in annual sales and becoming the top entree brand in major retailers. Despite being a vegetarian company, they do not label their products as such to appeal to a broader audience, focusing on quality and taste.
Read at Entrepreneur
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