This Discontinued '80s Kellogg's Cereal Claimed To Taste 'Homemade' - Tasting Table
Briefly

Apple Raisin Crisp, introduced by Kellogg's in 1984, was a sweetened corn flake cereal featuring raisins and dried apple, designed to evoke the taste of homemade apple crisp. Despite positive feedback, the cereal was discontinued in 1991, possibly because it did not appeal to children due to its lack of colorful mascots and sugary elements. Marketing studies indicate that advertising cereals toward kids is more effective, and Apple Raisin Crisp's adult-oriented nature may have contributed to its decline. Many loyal fans still hope for its return.
Kellogg's introduced Apple Raisin Crisp in 1984, featuring sweetened crunchy corn flakes with raisins and dried apple, aiming to replicate the taste of homemade apple crisp.
Despite positive feedback, Apple Raisin Crisp was discontinued in 1991, potentially due to its appeal primarily to adults rather than children.
Cereal advertising that targets children tends to increase purchases, while Apple Raisin Crisp lacked the kid-friendly elements needed to remain popular.
Fans of Apple Raisin Crisp continue to express nostalgia and hope for its return, highlighting its unique combination of flavors and the memory it evokes.
Read at Tasting Table
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