"Snack bars, yogurts, ice cream, even bottled water: it seems like food makers have worked out ways to slip extra protein into just about anything as they seek to capitalize on a growing consumer trend. Today, protein-fortified foods and protein supplements form a market worth tens of billions of US dollars, with fitness influencers, as well as some researchers and physicians, promoting high-protein diets as the secret to strength and longevity."
"Protein is undeniably essential, but how much people really need is still a topic of debate. On the one hand, most official guidelines recommend a minimum of close to one gram of protein per kilogram of body weight per day, or the equivalent of about 250 grams of cooked chicken (which contains around 68 g of protein) for an adult weighing 70 kilograms. On the other hand, a growing narrative in wellness circles encourages people to eat more than double that amount."
Food manufacturers have added protein to many products, creating a market worth tens of billions of US dollars. Fitness influencers and some professionals promote high-protein diets for strength and longevity. Official recommendations generally advise around one gram of protein per kilogram of body weight per day, equating to about 250 grams of cooked chicken (≈68 g protein) for a 70 kg adult. Some wellness narratives encourage more than double that intake, a claim lacking strong evidence according to many scientists. Protein requirements vary between individuals and across the lifespan. Consumers should choose foods thoughtfully, and health authorities can guide decisions with up-to-date research.
Read at www.nature.com
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