The Team Behind Bad Roman Debuts a 200-Seat Mexican Showstopper
Briefly

The Team Behind Bad Roman Debuts a 200-Seat Mexican Showstopper
"The three-level, 5,000-square-foot Mexican restaurant, at 441 Ninth Avenue at 34th Street, sits on the edge of Hudson Yards, with seating for 215 diners. "We signed this deal about two years ago and spent about 18 months in construction," says Quality Branded CEO Michael Stillman. It used to be a parking garage - "the kind of place where city buses and limos pulled in decades ago," he says. "That history inspired us," he explains, since the name translates to "limousine.""
"Limusina expands the company's growing national portfolio. In addition to maximalist Bad Roman and Southeast Asian Twin Tails, it includes Smith & Wollensky, Quality Meats, Quality Italian, Quality Bistro, Italian neighborhood spot Don Angie, San Sabino, and Mediterranean Zou Zou's. By next year, the group will grow to a dozen restaurants, with a Beverly Hills opening in the works. "We've wanted to do Mexican for many years," Stillman says."
Quality Branded opened Limusina, a three-level, 5,000-square-foot Mexican restaurant at 441 Ninth Avenue near Hudson Yards, with seating for 215 across three levels. The space was converted from a parking garage, and the site's history inspired the Limusina name, which translates to limousine. Construction took about 18 months after signing the deal two years ago. Limusina joins the company's national portfolio alongside Bad Roman, Twin Tails, Smith & Wollensky, Quality Meats, and others, with plans to expand to a dozen restaurants, including a Beverly Hills location. The concept offers a nonregional, loosely inspired take on Mexican cuisine.
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