"Ranen's more famous partner is Peter Rahal, who previously started the ubiquitous RXBars, selling to Kellogg's for $600 million before moving on to his next venture once his non-compete expired. Ranen, who Rahal brought on as a cofounder, had a more circuitous journey, leaving the PE shop Warburg Pincus to pursue his passion for the keto diet by starting a venture-backed, sugar-free pastry e-commerce business out of New Jersey that never took off."
"Their crisp, serif font and gold packaging stand out to would-be customers by making it seem like their bars contain the winning Willy Wonka ticket (And that's not to mention their foray into frozen cod, simply marketed as "slightly more protein per calorie than our bars," which was plastered everywhere across New York this summer). David is perhaps the apotheosis of what the New York Times dubbed the "protein craze" taking over grocery stores, from cereal to seltzer."
"David's flagship product are an almost Frankensteinian creation, more mad scientist than culinary. Its 20-something ingredients somehow coalesce into a bar that comes in nine flavors, including cake batter, fudge brownie, and the seasonal pumpkin spice. It delivers 28 grams of protein in just 150 calories, which the company boasts is the most efficient delivery sys"
Zach Ranen transitioned from private equity to cofound David, a protein-bar startup focused on minimizing calories and sugar while maximizing protein. The brand uses bold marketing, distinctive gold packaging, billboards, and provocative claims to stand out, even experimenting with products like frozen cod. Peter Rahal, cofounder and former RXBars founder who sold to Kellogg's, partnered with Ranen. Ranen previously attempted a sugar-free pastry e-commerce business that failed. David's bars contain roughly 20 ingredients, come in multiple dessert-inspired flavors, and aim to deliver high protein density, claiming 28 grams of protein for about 150 calories.
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