"It's hard to say the words "Seattle" and "chain" without Starbucks popping into your brain. It is, after all, one of the most well-known, multinational food and beverage chains to have emerged from the Emerald City. But there's another famous chain that launched and grew in roughly the same region and 1980s time period - one not so commonly associated with Seattle: Cinnabon."
"The first Cinnabon opened inside of SeaTac Mall (now The Commons at Federal Way) in 1985, just south of Seattle. The original concept was simple but very focused: create a signature cinnamon roll that people couldn't resist. Early branding featured the phrase "World Famous Cinnamon Rolls," focusing on a single standout product with signature ingredients such as Makara cinnamon grown on Indonesian cassia trees - the not-so-secret ingredient behind Cinnabon's signature scent."
"The story of that signature roll wouldn't be complete without a relatively obscure chef named Jerilyn Brusseau, a local baker that Cinnabon founder Rich Komen brought in to perfect the recipe. Brusseau was already famous for her bakery's rolls, and toiled through a lot of recipe versions before finding the formula that differentiates Cinnabon from other store-bought cinnamon roll brands."
Cinnabon opened its first store inside SeaTac Mall (now The Commons at Federal Way) in 1985, just south of Seattle. The concept centered on a single signature cinnamon roll made with Makara cinnamon from Indonesian cassia trees, marketed as 'World Famous Cinnamon Rolls.' Local baker Jerilyn Brusseau worked with founder Rich Komen to perfect the recipe, refining many versions until settling on the defining formula. The focused product and strong scent helped drive repeat customers. Franchising began within the first year, enabling growth to at least 2,100 stores across nearly all U.S. states and 65 countries and territories.
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