"New York City's dining scene is about to get a whole lot more interesting. The Granola Bar, the Connecticut-born restaurant group that's been quietly reimagining brunch culture across the tri-state area, is making its highly anticipated Manhattan debut with not one, but two concepts landing in the heart of Midtown. If you've been paying attention to food and beverage trends reshaping the hospitality industry, this dual-format opening is one to watch."
""Madison Avenue has incredible energy: people who move with purpose and know what they want," said Co-Founder and Co-CEO Julie Mountain. "We built The Granola Bar for exactly that: somewhere you can feel the room the second you walk in, where the experience moves as fast as you do, and the food meets you where you are. Hospitality isn't a production here, it's just genuine.""
The Granola Bar, a Connecticut-born restaurant group founded by Julie Mountain and Dana Noorily, is opening two Manhattan locations in Midtown: a 2,500-square-foot flagship at 330 Madison Avenue and a grab-and-go concept at 10 E. 43rd Street, both slated for Winter 2026. The brand emphasizes genuine, hospitality-first service tailored to busy Madison Avenue patrons. Menu offerings aim for all-day dining that moves beyond traditional brunch boundaries. The group already operates nine locations across Connecticut, Westchester, and Long Island, signaling a strategic urban expansion focused on speed, connection, and menu innovation.
Read at Food & Beverage Magazine
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