"A good prime rib practically begs to be roasted low and slow. This holiday staple brings people together, helps us celebrate, and tantalizes taste buds with every juicy, tender bite. To find that perfect, generously marbled prime rib, you don't need a butcher or specialty meat shop. Grocery store chains ranging from Texas' H-E-B Central Market to Costco carry prime ribs that rival those from specialty markets and butchers. As it turns out, you don't need to make an extra trip for the perfect roast."
"When it comes to grocery store prime rib, you have to consider the whole picture - not just meat quality but also the available options and service. Despite the name, prime rib isn't always USDA Prime, which is the highest grade of meat with the most marbling. Since only about 11% of all U.S. beef hits that standard, additional factors like how and where the cattle were raised become important. Beyond that, some grocery stores set themselves apart by offering butchering options or specialty services."
Grocery store chains from regional markets to big-box retailers commonly carry prime rib options that can rival specialty butchers. Prime rib labeling does not always mean USDA Prime; USDA Prime represents only about 11% of U.S. beef, so marbling grade is just one factor. Additional considerations include how and where cattle were raised, available butchering options, specialty services, price, and customer reviews. Some chains, such as Harris Teeter, source Angus rib roast from suppliers verified for high animal welfare standards and offer reasonably priced, generously marbled rib roasts labeled as rib roast rather than prime rib.
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