UK dessert cafes and ice-cream parlours are gaining popularity, with nearly 700 new outlets emerging over the past decade. This growth reflects a shift in consumer preferences towards affordable, casual dining alternatives to traditional pubs and restaurants, especially among families. Despite economic pressures, including rising dairy costs, companies like Creams are successfully expanding, aiming for approximately 20 new outlets in the upcoming years. Product innovation and venue diversification, such as potential locations in cinemas and supermarkets, are part of the strategy to cater to evolving customer habits and improve the night-time economy.
Dessert cafes and ice-cream parlours are becoming popular alternatives to pubs, driving a revival of the UK high streets and night-time economy as consumer preferences shift.
The rising number of dessert cafes indicates a significant change in social habits, as people increasingly seek casual, family-friendly environments that are less expensive than traditional dining.
Despite recent challenges like high dairy costs and decreased foot traffic, brands like Creams are expanding, showing resilience and adaptability in the face of economic pressures.
Innovations in venue selection are evident, with dessert cafes exploring placements in cinemas and train stations, catering to changing consumer behaviors and lifestyles.
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