Struggling to sell EVs, Tesla pivots to slinging burgers
Briefly

Tesla launched its first diner in West Hollywood, California, aimed at boosting revenue through the fast-casual food service industry. The diner operates 24/7 and includes 80 Tesla V4 superchargers. It welcomes any compatible EV for charging, although gas vehicles must find street parking. The diner features 250 seats and two large LED screens for entertainment. Elon Musk plans to expand this concept to major cities and Supercharger sites if successful. The menu consists of modern American dishes, presented in unique packaging that reflects Tesla branding.
Tesla opened a 24/7 diner in West Hollywood, California, that welcomes all EVs for charging and offers a unique dining experience with entertainment features.
CEO Elon Musk envisions establishing more diners in major cities and at Supercharger sites if the West Hollywood location succeeds.
The Tesla Diner features seating for 250 people and offers entertainment options such as movies streamed on large LED screens to Tesla infotainment systems.
Menu items include typical American diner fare with modern twists, served in a Cybertruck-shaped box, emphasizing Tesla’s branding.
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