During a recent earnings call, Starbucks CEO Brian Niccol revealed plans for an aperitivo menu inspired by Italian culture. This menu aims to include sparkling beverages, sippable coffee drinks, and light snacks, enhancing the company’s afternoon offerings and reinforcing its commitment to serve as a social venue. While specific details on launch dates are not yet available, Niccol emphasized the brand’s focus on using insights from successful international markets to innovate in the United States and create culturally relevant menus for all-day occasions.
We’re using learnings from the launch of freshly baked and prepared items in the UK and other international markets to inform our test and scale approach in the US.
It's early days, but we're moving quickly to improve the appeal of our product pipeline and to support real-time culturally relevant menu innovation.
An aperitivo offering would be available in the afternoon from like, say, two to five.
We definitely want to reinforce the artisanal, the craft aspect that we provide for when people want to have that little snack or that little pick-me-up drink in the afternoon.
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