"Many of the Easter eggs already out on supermarket shelves this month not only cost more, but have been reduced in size or weight as the price of cocoa has driven a new wave of shrinkflation. Maltesers is living up to its the lighter way to enjoy chocolate slogan with its XL egg rather less large this year at 194g in many shops, down from 231g in 2025, while the price charged by Tesco has risen by 1 to 7."
"The weight loss is largely down to there being one fewer mini pack of Maltesers inside the box, according to trade journal the Grocer, meaning the price per gram is up 39% to 3.6p. A similar move with Cadbury's Twirl eggs which now include only two individually wrapped Twirl fingers rather than two full bars means they have shrunk by 9.5% or 23g to 218g."
"Four fewer eggs in a Mini Eggs family pack means the Cadbury's treat is now 4% smaller at 256g compared with 270g a year ago, while the price has risen to 6.20 at Tesco for those without a loyalty card, compared with 4.85 a year ago. That is equivalent to a 35% increase in price although the same pack is priced at 5.50 at Sainsbury's and Waitrose and 4.94 at Asda for those who wish to shop around."
Easter chocolate offerings have been reduced in weight while prices have risen, producing higher prices per gram for shoppers. Several brands cut contents: Maltesers XL egg fell from 231g to 194g with Tesco price rising to 7; Cadbury Twirl eggs now include two Twirl fingers instead of full bars and dropped to 218g while retail prices moved to around 7. A Mini Eggs family pack lost four eggs and fell from 270g to 256g as Tesco prices climbed to 6.20, reflecting larger percentage price increases; Lindt gold bunnies remain 200g but now cost about 8.50. Cocoa prices have surged after poor harvests in Ghana and Cote d'Ivoire amid extreme weather linked to the climate crisis, contributing to higher confectionery costs.
Read at www.theguardian.com
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