Seagram's Escapes is launching a new slim can design for popular flavors, coupled with a reduction in sugar levels for select varieties. A new tropical flavor, Pineapple Starfruit, is also added to their lineup. Brand director Jaime Polisoto emphasizes the campaign theme "escape the flavorless," promoting fruity and tropical flavors that enhance drink enjoyment. The refreshed packaging includes a 12-pack of top flavors and reimagined bottle variety packs, further aiming to deliver a fun and delicious refreshment experience to consumers.
We're all about helping our fans 'escape the flavorless,' which is the theme of our 2025 campaign. Our new slim cans and modern packaging make it even more fun to enjoy the fruity, tropical flavors our fans love - anytime, anywhere.
The new 12-pack of slim cans features Seagram's Escapes' top flavors: Jamaican Me Happy, Blueberry Acai Lemonade, Peach Bellini and Black Cherry Fizz.
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