Retailers have introduced sweet sandwich variants such as Tesco's birthday cake sandwich and M&S's strawberries and cream sandwich. Tesco's version layers jam, soft cheese, frosting and sprinkles between brioche slices and contains 31.5g of sugar, over a third of the recommended adult daily intake. M&S's version reflects Japanese fruit sando traditions by using fruit and light whipped cream cheese on sweetened bread. These products prompt questions about whether sandwiches should be savoury and served at lunch. Sweet sandwiches are common historically—anything with jam qualifies—and home cooks often experiment with breads, fillings and proportions. Twelve starter ideas are suggested, emphasizing personalization over strict recipes.
Tesco's recently introduced birthday cake sandwich an unholy assemblage of jam, soft cheese, frosting and sprinkles, stuffed between two slices of brioche may well be the world's most depressing foodstuff, a cake designed to be eaten in one go, possibly on your birthday, probably alone. The birthday cake sandwich follows hard on the heels of M&S's strawberries and cream sandwich a UK version of the fruit sandwiches, or furutsu sandos, sold in convenience stores in Japan.
But both sandwiches were controversial, not least from a nutritional standpoint (the Tesco sandwich contains 31.5g of sugar, over a third of the recommended maximum daily intake for an adult), but also because they upset our notion of what a sandwich is. Aren't they supposed to be savoury? Aren't they supposed to be lunch, rather than dessert? Marks & Spencer's strawberry and cream sandwich, which is filled with fruit and light whipped cream cheese on fluffy sweetened bread.
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