"JouJou co-owner Colleen Booth stated that they chose to implement a fee because they have seen cases of the issue continue to rise at their other business. True Laurel has an 'astronomically high' no-show rate of 13%. A 2021 OpenTable study found that 28% of Americans said they hadn't shown up for a reservation in the past year."
"Booth explained that $75 is less than the average guest check and felt like a round enough number and a firm enough punishment for those who couldn't give them the grace of canceling within 24 hours."
JouJou, a new upscale restaurant in San Francisco, has quickly become a sought-after dining destination. It charges a $75 fee for cancellations made less than 24 hours before a reservation. This policy reflects a growing trend among Bay Area restaurants to impose higher cancellation fees due to increasing no-show rates, which impact profitability. The co-owner noted that their other restaurant experienced a high no-show rate, prompting the decision to implement this fee as a deterrent and to encourage timely cancellations.
Read at SFGATE
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