James Wong from Breadbelly bakery in San Francisco is bracing for higher egg prices, predicting a rise due to bird flu outbreaks. In December 2024, egg prices were reported at 36.8 percent higher than a year prior, with further increases anticipated in 2025. Wong’s business has been severely affected, facing shortages and rising costs that prompted the removal of some egg-based items from the menu. He highlights how the disruptions challenge the operations of bakeries that rely on eggs for key products, emphasizing the importance of pricing stability.
"It's definitely more prevalent. It's like, bird flu is here again," Wong says. In the past four months, his costs have gone up by 150 percent.
The USDA predicts egg prices will go up by 20.3 percent in 2025 due to another major bird flu outbreak that's disrupted the poultry industry nationwide.
If we can't get the right size egg, then it's a different product for the customer," Wong explains, highlighting the challenge of sourcing large eggs.
An increase in the main ingredient that goes into our signature product - it's tough," Wong notes about how rising egg prices impact his bakery's core offerings.
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