"Brad Reese, 70, said in a Feb. 14 letter to Hershey's corporate brand manager that for multiple Reese's products, the company replaced milk chocolate with compound coatings and peanut butter with peanut crème. "How does The Hershey Co. continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?" Reese wrote in the letter, which he posted on his LinkedIn profile."
"But some Reese's ingredients vary, Hershey said. "As we've grown and expanded the Reese's product line, we make product recipe adjustments that allow us to make new shapes, sizes and innovations that Reese's fans have come to love and ask for, while always protecting the essence of what makes Reese's unique and special: the perfect combination of chocolate and peanut butter," the company said."
Brad Reese, 70, alleged that The Hershey Co. replaced milk chocolate with compound coatings and swapped peanut butter for peanut crème in multiple Reese's products. Hershey acknowledged some recipe adjustments and said changes support new shapes, sizes and innovations consumers request, and help address high cocoa costs. Hershey maintained that Reese's Peanut Butter Cups themselves remain made with milk chocolate and peanut butter produced from roasted peanuts with sugar and salt. H.B. Reese invented Reese's Peanut Butter Cups in 1928 and his family sold the company to Hershey in 1963. Brad Reese said he thinks Hershey went too far and posted his letter on LinkedIn.
Read at Los Angeles Times
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