Hidden Valley is here with a banger installment in the 'products nobody asked for' line. In an email on Thursday, the company announced a new collaboration with drugstore mainstay Burt's Bees 'to infuse the irresistible flavors of a basket of wings into your favorite lip balm.'
Food analytics group Datassential predicted 2024 will be the year of ranch, with Hidden Valley clothing pushing name recognition with ranch-branded streetwear drops.
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