Peroni Nastro Azzurro has launched an innovative summer treat, Peroni Italian Beer Ice, developed with Chef Giada De Laurentiis. This lemon Italian ice incorporates the essence of Peroni beer with an ABV of up to 5%, offering a unique twist on traditional frozen desserts. The recipe reflects the balance of Peroni's bitterness and citrus notes, designed to be savored. A launch event featured an Italian Beer Ice truck serving samples in Brooklyn, providing an opportunity for fans to meet Giada. The product aims to capture the spirit of Italian summers while being suitable for upscale occasions or casual indulgence.
Peroni Italian Beer Ice is an innovative lemon Italian ice that brings the crisp character of Peroni beer into a boozy frozen dessert with up to 5% ABV.
The lemon-based recipe evokes traditional frozen treats found across Italy, enhanced by the unmistakable flavor of Peroni, creating a refreshing, grown-up treat.
Giada De Laurentiis expresses her love for Italian ice, stating it holds a special place in her heart and adds a nostalgic charm to the collaboration.
Peroni launched the product in Brooklyn with a unique activation featuring an Italian Beer Ice truck, allowing fans to taste the new dessert and meet Giada.
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