"Supermarket shelves are increasingly stacked with high-protein labels on everything from yoghurt to ready meals. Should we be buying into it? Three experts weigh in It's fair to say protein is having a moment right now. If you were to take a casual wander down any aisle of any supermarket and keep a running tally of every product that has the words "protein" or "high-protein" on its label, you'd soon lose count."
"If you were to take a casual wander down any aisle of any supermarket and keep a running tally of every product that has the words "protein" or "high-protein" on its label, you'd soon lose count. A quick search of the big three's online grocery shopping websites reveals that the number of products is in the hundreds. Dunnes Stores returned 282 products with the word 'protein' in it, Supervalu had 255, and Tesco had 157."
High-protein labeling has proliferated across supermarket aisles, appearing on products ranging from yoghurt to ready meals. A casual tally of items bearing the terms "protein" or "high-protein" quickly becomes large. Online grocery searches of major Irish retailers return hundreds of results: Dunnes Stores 282, Supervalu 255, and Tesco 157. The high count reflects a broad marketing trend toward protein-enriched or protein-branded foods across many categories. Consumers confront an expanding array of protein-labeled choices and should consider product composition, nutritional relevance, and whether protein claims align with individual dietary needs.
Read at Independent
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