"Celebrity chef Fabio Viviani has officially opened Pearls Oyster & Crudo Bar at JW Marriott Las Vegas Resort & Spa, bringing the vibrant soul of New Orleans with a sophisticated Italian twist to Summerlin. For food and beverage professionals watching the Las Vegas dining scene evolve, this latest addition represents more than just another restaurant opening: it's a masterclass in how established chefs are reimagining coastal cuisine for inland markets."
"Pearls Oyster & Crudo Bar joins ai Pazzi Pizza as part of JW Marriott Las Vegas Resort & Spa's growing partnership with Fabio Viviani Hospitality. This expansion demonstrates how luxury hotels are increasingly turning to celebrity chef partnerships to differentiate their food and beverage offerings in competitive markets like Las Vegas. The timing couldn't be better. As travelers seek more authentic, experiential dining options within resort properties, concepts like Pearls offer guests the chance to experience coastal cuisine without leaving their hotel."
Pearls Oyster & Crudo Bar opened at JW Marriott Las Vegas Resort & Spa in Summerlin, blending New Orleans soul with Italian influences and coastal seafood offerings. The concept joins ai Pazzi Pizza under a growing partnership with Fabio Viviani Hospitality, signaling a strategic move by luxury hotels to partner with celebrity chefs. The format emphasizes authentic, experiential dining within resort properties and leverages counter-service models to balance elevated guest experiences with operational efficiency. Travelers can access coastal cuisine without leaving the resort, and hospitality professionals can study the model for scaling concepts and maintaining quality across multiple venues.
Read at Food & Beverage Magazine
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