"Mondelez said Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale in the U.S. in January. They're a permanent addition to the company's Oreo lineup. It's the first time Mondelez has sold sugar-free Oreos in the U.S. They're already sold in Europe and China, the company said. Mondelez said consumers are increasingly seeking what it calls "mindful indulgence," and the new Oreos will fill an existing gap in the market for sugar-free sandwich cookies."
"Mondelez said it spent four years developing no-sugar Oreos so it could ensure the cookies still tasted like the originals. For sweetening, the Oreos contain maltitol, a type of sugar alcohol that's also found in some fruits and vegetables; polydextrose, a soluble fiber; sucralose, a sweetener derived from sugar; and acesulfame potassium, a synthetic sweetener. Comparing the nutrition data on Zero Sugar and regular Oreos is tricky, since the serving sizes differ."
Mondelez will introduce Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in U.S. stores in January as permanent additions. The brand previously offered sugar-free Oreos in Europe and China. Mondelez spent four years developing the no-sugar Oreos to maintain original taste, using maltitol, polydextrose, sucralose, and acesulfame potassium as sweeteners. Market research shows consumers seek "mindful indulgence" and healthier snacks, particularly Millennials and Gen Z favoring portion-controlled, wellness-focused options. Competitors include Hershey's zero-sugar candies and Voortman's sugar-free wafers. Comparing nutrition is complicated by differing serving sizes; Zero Sugar servings contain 90 calories, 4.5 g fat, 16 g carbohydrates.
Read at Boston Herald
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